Where To Now? Andy Rubin’s “Controversial Plan” For Essential Phone 2


Richard Goodwin

11/10/2018 – 8:31am

The Essential Phone was once in all probability 2017/18’s messiest unlock. So what’s subsequent for the Essential Phone 2?

The Essential Phone, previous to its unlock, had the entire hallmarks of one thing particular. It was once the brainchild of the person that created Android, it had massive investor backing, and there have been quite a few plans for a much broader ecosystem.

Ballsy stuff, principally.

But the gross sales simply weren’t there; now not at release, and now not even 12 months later. The handset was once successfully a flop, and a slew of deficient opinions didn’t assist on this context both.

So… how does one come again from this? How do you are making a dent in a hyper-saturated house and not using a truly sturdy emblem?

Simple: you do one thing utterly other…

Essential Phone 2 Is Unlike Anything You’ve Seen

First off, the Essential Phone 2 – as an instantaneous follow-up to the Essential Phone PH-1 – isn’t going down. Instead, the corporate is operating on a better half instrument, one thing just like the instrument from the film, Her.

It’ll be smaller, method smaller than commonplace telephones, and also you’ll want to communicate to it with the intention to get issues finished.

According to Bloomberg, the brand new Essential telephone will handle your texts and emails for your behalf.

It’s additionally NOT a standalone telephone both; no, this new instrument would act a better half instrument on your major telephone. Rubin is it appears eager about “taking pictures other people’s creativeness” with one thing utterly other.

The giant thought right here is inconspicuous sufficient: this can be a tool that successfully works for you, taking good care of what’s occurring within your telephone and releasing you as much as do different issues.

How any of this will likely in reality paintings continues to be observed…

All would possibly develop into transparent as early as CES 2019, on the other hand, which takes position in Q1 2019. I’m truthfully truly focused on how this type of instrument would paintings. Essential has at all times talked in regards to the “ecosystem”, of creating issues more uncomplicated, however I simply can’t see how one thing like this may in reality serve as in real-life.

But for now, that is necessarily (pun supposed) what we will be able to be expecting:

  • Small Form Factor
  • Not Technically a Phone 
  • Voice Activated AI
  • Ability To Complete Emails/Texts 
  • Not A Phone Per Se

Intrigued? I indisputably am; however I simply have hassle seeing how Essential, with its deficient marketplace proportion and emblem visibility, may pull one thing like this off?

I’m now not pronouncing it couldn’t. If it was once as just right because it sounds, then it will alternate the whole thing. Kind of like Tesla did with vehicles. But that’s a large “if”, even if the daddy of Android is worried…