Website Builder Showdown: Squarespace vs. WordPress

The high quality of your web page could make or damage your on-line presence. A decade in the past, this supposed hiring a developer to make your website to feel and appear official. But now, constructing a web page can take mins as a substitute of months, despite the fact that you have got 0 coding wisdom. All you need to do is make a choice a web page builder, and it will do the heavy lifting for you.

Two of the most well liked web page developers are WordPress and Squarespace, so we are going to check out how they stack up and which is able to paintings very best on your wishes.

There are two other WordPress websites: and is a hosted platform controlled via the staff at Automattic. The .org model is self-hosted, this means that that you will have to acquire your personal internet hosting package deal one by one. This article specializes in the .org model, which is extra versatile and robust.

Common Features and What We Looked For

If you are looking to create a web page, WordPress and Squarespace will each get the process accomplished—and accomplished neatly. But the two platforms be offering other reviews relating to setup, upkeep, and expansion alternatives. What’s very best for you’ll rely on your wishes. Do you wish to have a snappy answer, or are you browsing for a lot of customization? Are you at ease making your personal tweaks and keeping up the website? Do you wish to have to make use of your website to promote merchandise and settle for bills?

Here are the 10 options we’re going to be evaluating that can assist you make your selection. Click at the segment that issues maximum to you, or pass at once to our comparability desk.


Squarespace is a one-stop store that makes setup simple. With WordPress, you will have to are compatible the entire items in combination your self.

All web pages want to be hosted on a server ahead of they are available on-line. With Squarespace, internet hosting is a integrated provider. With the internet hosting looked after, the setup is brief and candy:

  1. Sign up for a Squarespace account.
  2. Buy a website identify proper within your Squarespace dashboard.
  3. Choose a design template, then customise it with your personal content material.

All in all, you’ll be able to have a Squarespace website arrange and able on your personal customization for the duration of a couple of mins. And if you are no longer a DIY-minded particular person, there may be an reputable checklist of Squarespace consultants who will also be employed to get the process accomplished.

The strategy of putting in a WordPress website is extra tedious, and you’ll be able to’t take any of the behind-the-scenes capability as a right. You’ll need to arrange each and every section your self, then hyperlink them in combination:

  1. Choose a internet hosting supplier like SiteGround or WP Engine.
  2. Buy a website identify out of your internet hosting supplier (or every other supply like Namecheap).
  3. Purchase an SSL certificates, and set up it to your area identify.
  4. Install WordPress to your area identify.
  5. Log in for your new WordPress website and get started putting in plugins and a design theme (extra on the ones in a little bit).
Third-party hosting provider

You’ll want to acquire internet hosting from a third-party internet hosting supplier to create your WordPress website.

Even even though the WordPress setup is extra time-consuming than the Squarespace machine, having keep an eye on over your internet hosting supplier implies that you’ll be able to get admission to all your web page recordsdata, know whether or not the internet hosting provider is operating the newest tool for safety, or even to find techniques to hurry up your website because it grows. Plus, respected internet hosting suppliers have give a boost to groups to be had to lend a hand in the event you get caught any place alongside the way in which.

User Interface

The Squarespace interface is blank and minimum, however motion pieces are hidden a number of layers deep. WordPress has a cluttered dashboard that may be complicated to navigate.

In Squarespace, the aspect navigation that you’ll be able to use for appearing website admin choices is understated and logical: You’ll don’t have any bother discovering what you are on the lookout for, whether or not it is checking website analytics, modifying your web page’s web page content material, or the rest in between. The drawback? The top-level navigation is deliberately saved minimalistic, so you could have to click on four or five instances to accomplish extra detailed movements within your website.

Squarespace main interface

The WordPress interface is at the reverse finish of the spectrum. In WordPress, the left sidebar holds the entire hyperlinks so that you can set up your website, with out a hierarchy. “Minor” movements (like viewing your customers’ permissions) seem proper subsequent to the extra “vital” movements (like modifying web page content material with a textual content editor). Each time you put in a brand new plugin, it’ll most probably be added to this sidebar menu.

WordPress dashboard

There’s for sure not anything fancy concerning the WordPress interface, and it may be complicated to navigate till you realize the machine back and forth. But as soon as the preliminary steep studying curve is over, you’ll be able to respect the velocity at which you’ll be able to get you from one nook of your website to the opposite.

Built-In vs. Add-On Features

Squarespace has a big collection of integrated options, however WordPress plugins outnumber Squarespace options via the hundreds.

Squarespace has dozens of integrated options that come usual together with your subscription (and extra in the event you’ve selected one of the extra powerful plans). Sign-up bureaucracy, website analytics, an eCommerce answer that permits you to publish merchandise on the market within your web page and promote them at once via integrated order bureaucracy—they are already configured and able to move. Some of those options (like sign-up bureaucracy and product listings) will also be added for your web page with a pair clicks from the web page design house; different options (like analytics monitoring) run routinely with none further configuration.

WordPress, then again, survives on plugins. Here’s why: At its most simple point, WordPress is a content material control machine (CMS). This implies that the primary integrated function is just the power so as to add content material to the web page. To lengthen its capability, it is designed to paintings with plugins. Once you log in for your web page’s dashboard, you’ll be able to seek for loose plugins that let you do nearly the rest, from constructing opt-in bureaucracy to making on-line lessons to including social sharing icons. If you are keen to shell out a couple of additional dollars, there also are hundreds of paid plugins that you’ll be able to hook up with via a snappy Google seek.

Add more functionality to your WordPress site with plugins.

The drawback to the plugin capability is that the plugins don’t seem to be all designed and constructed via the similar builders, so some plugins would possibly battle with each and every different and purpose mistakes to your website—or depart it liable to hacking. Although Squarespace’s integrated options might really feel restricted in comparison to WordPress’s choices, they are all created with the similar top of the range usual that does not all the time translate into the WordPress global of plugins.

As you are taking into account those two choices, make sure you suppose long-term. Squarespace is simple proper out of the gate, however would possibly no longer be capable of stay up in the event you plan to in the end upload on-line lessons or a shopper portal, for instance. Although third-party tech gear can lengthen its capability, you will not get the similar cohesive web page enjoy that is imaginable with the WordPress + plugin setup.

Website Design (Templates and Themes)

Squarespace templates are official however restricted in quantity. WordPress gives hundreds of subject matters, however the high quality varies.

Squarespace websites are recognized for his or her polished glance. That’s as a result of they’ve a staff designers in the back of each and every in their 60+ design templates. To edit a template, you’ll be able to use Squarespace’s visible website editor, which helps you to see the design and content material adjustments in real-time. Adding and rearranging content material blocks (e.g., a picture, textual content block, opt-in shape, and many others.) is an intuitive drag-and-drop procedure.

The largest drawback this is that each and every design template has its personal obstacles relating to customization. For instance, some templates will let you edit the website headers on a per-page foundation, whilst others would possibly not. And if you wish to customise your fonts, you will have to manually upload your Typekit account information to Squarespace.

Need to get admission to the code recordsdata (CSS, HTML, and Javascript) for extra customization? To do that with Squarespace, you’ll be able to want developer get admission to, which best comes with higher-level paid accounts. With WordPress, you personal your recordsdata at once: They’re all available via your internet hosting account.

With WordPress, your website design comes from a manually put in “theme.” These subject matters are very similar to Squarespace templates in that they decide what your web page seems like: typography, colours, structure, and many others. While logged in for your website, you’ll be able to get admission to hundreds of loose subject matters, each and every of which will also be put in with two fast clicks. Just remember to do your analysis: Many WordPress subject matters are reasonably rigid, with just a handful of customization choices. However, there are a couple of widespread subject matters—to be had at a price—that come with a drag-and-drop visible builder very similar to the WYSIWYG enjoy of Squarespace.

In the tip, you have got extra choices with WordPress, however you are additionally much more likely to run into a large number of less-than-stellar subject matters ahead of arriving at one that works for you.

Within the templates and subject matters, each platforms let you create a weblog on your website. A standard web page turns into the weblog “hub,” the place all your revealed block articles will seem. For group and SEO, you’ll be able to assign articles to more than a few classes and tags.

search engine optimization Optimization

Squarespace lets you carry out the search engine optimization fundamentals, however WordPress plugins gives you way more keep an eye on.

If you wish to have your web page to turn up in Google searches, you’ll be able to want to turn into aware of the basics of SEO (search engine optimization). On a fundamental point, this implies taking note of such things as web page titles, meta descriptions, alt tags, and URLs. But your website’s visibility additionally will depend on extra complicated such things as XML sitemaps, web page velocity, and cellular optimization.

Squarespace has integrated search engine optimization optimization options that let you edit your web page titles and meta descriptions, in addition to a transparent search engine optimization optimization information in its give a boost to documentation that can assist you perceive what occurs routinely and what you will have to maintain by yourself.

With WordPress, not anything occurs routinely, however consequently, you have got extra keep an eye on over the method. To get started, to find and set up an search engine optimization plugin to maintain such things as meta descriptions, schema markup, and sitemaps. Then you will have to do your personal trying out and analysis to gauge whether or not your website is mobile-friendly. (Responsive design has a tendency to be a subject as a result of many subject matters do not come with the cellular optimization that comes usual with Squarespace templates.) For an in-depth take a look at the search engine optimization optimization procedure in WordPress, learn WPBeginner’s search engine optimization educational.

Security and Maintenance

Squarespace controls your website safety, whilst WordPress provides you with the keep an eye on.

With Squarespace, your primary accountability for internet safety is composed of preserving your login information protected. Since Squarespace looks after internet hosting and managing your website recordsdata, it is as much as them to stay your website secure and mitigate any harm from hackers. Likewise, ongoing upkeep is minimum: Squarespace is devoted to preserving websites up and operating with the newest tool. They do not position any site visitors bandwidth limits to your website, so despite the fact that your website begins getting hundreds of visits on a daily basis, they are going to paintings to stay it operating speedy.

With WordPress, the load of website safety and upkeep rests closely to your shoulders. A couple of issues you’ll be able to want to do:

  • Make positive your internet hosting supplier is operating the newest tool for final velocity and safety.
  • Purchase a devoted IP for server internet hosting, if imaginable.
  • Install a relied on safety plugin to give protection to in opposition to blunt drive assaults (bots that check out again and again to log in for your website) and observe for report adjustments and sudden website process.
  • Create backups regularly, so you’ll be able to revert if safety problems do get up.
  • Keep plugins up to date, since old-fashioned plugins could make your website liable to hackers.
Install a security plugin on WordPress to help protect your site from hackers.

Security and upkeep require extra paintings for a WordPress website, however there may be an upside: If your website is hacked, you’ll be able to merely repair a backup or transfer to a brand new internet hosting supplier. With Squarespace, you might be totally reliant on them to get to the bottom of problems—however, in fact, their buyer give a boost to is to be had 24/7 if the rest comes up.

eCommerce Features

Squarespace contains the entire options you wish to have to run a easy on-line retailer, however you’ll be able to fine-tune the checkout enjoy with WordPress plugins.

If you join one of Squarespace’s eCommerce plans, you’ll be able to create a web based retailer proper within your web page. The setup is fast whether or not you are promoting virtual, bodily, or service-based merchandise. The customization choices vary from delivery charges and taxes to sale reductions and coupons. Unlike many eCommerce choices to be had, Squarespace does not restrict the selection of merchandise you’ll be able to promote to your website. And as soon as you will have accomplished the setup, web page guests can upload your merchandise to a buying groceries cart and checkout, with out ever having to depart your website. Just notice that you’ll be able to pay $40 monthly to get admission to all of Squarespace’s eCommerce options.

The Squarespace product setup is hassle-free.

If you wish to have to show your WordPress website into a web based store, there is no scarcity of plugin choices to make it occur. However, only a few are designed to have that one-stop store enjoy to be had with Squarespace. Some plugins center of attention on virtual merchandise, others on bodily, others on promoting get admission to to unique on-line content material. Of route, the convenience is that you are ready to concentrate on the precise setup you wish to have, as a substitute of getting to paintings with a restricted set of predetermined choices. If you have got customized setup wishes, like routinely making a website consumer each time any person purchases a training package deal, all you need to do is locate the proper plugin. And if all else fails, you’ll be able to all the time hyperlink your WordPress website to a third-party eCommerce machine like Shopify or Etsy.

Lead Generation and Opt-In Forms

Both apps let you acquire new signups and cross them for your e mail advertising and marketing device, however WordPress provides you with extra flexibility.

Both Squarespace and WordPress will let you construct your e mail checklist via opt-in bureaucracy that cross the brand new signup information over for your e mail advertising and marketing tool, however that is one house the place WordPress actually sticks out.

Squarespace has two integrated answers: a typical shape that may be added to any web page and a promotional popup that may seem on any/all website pages. You best have two alternatives for when the popup seems: when the consumer begins scrolling down the web page or after five, 10, or 30 seconds have handed. If the consumer indicators up, you’ll be able to decide to ship the data to Google Drive or MailChimp. Not the usage of both of those programs? You can use Zapier to attach Squarespace with different e mail advertising and marketing programs, or set up a code snippet to your website to make use of third-party bureaucracy.

Squarespace opt-in forms

Thanks to the WordPress plugin group, you have got much more to choose between when you are operating on lead technology. There are a couple of other plugins that provide you with overall customization for the popup design, so you’ll be able to create the rest from a tiny sidebar opt-in to a full-page banner. Or, if you wish to do A/B trying out, assign a novel popup to each and every web page. You may even upload an exit-intent popup. It’s all imaginable, even with loose plugins like Sumo or PopupAlly. Whether you select to put in a code snippet to your website and use your advertising and marketing automation device’s personal opt-in bureaucracy or discover a plugin to provide you with extra flexibility, the selection is to your arms.


Squarespace has outlined pricing tiers which can be simple to price range for. Although WordPress itself is loose, you will have to believe the price of internet hosting and any paid plugins or subject matters.

A Squarespace web page comes at an outlined value, which will vary from $144 in step with 12 months to $552 in step with 12 months, relying at the subscription you select. Since Squarespace does no longer be offering multi-site accounts, you will have to rely that value once more for brand spanking new websites, despite the fact that you merely need to construct a website on a subdomain.

While WordPress itself is loose, you’ll have to pay on your area identify and internet hosting supplier. That can occur for as low as $36 in step with 12 months if you are the usage of an reasonably priced host like BlueHost. But penny-pinching for internet hosting is not all the time a good suggestion: Some of the inexpensive internet hosting suppliers will put limits to your website bandwidth and could also be insecure. The just right information is that many internet hosting suppliers be offering multi-site features, so chances are you’ll hit a candy spot the place you are internet hosting three or four web pages for not up to the cost of one Squarespace website.

Keep in thoughts that buying top class WordPress subject matters or plugins can temporarily upload to the price of your web page, making it repeatedly dearer than Squarespace.

Customer Support

Squarespace supplies 24/7 on-line give a boost to. With WordPress, you are anticipated to do your personal analysis.

When you hit a website-building roadblock, Squarespace is going above and past to get you again at the flooring operating with 24/7 on-line give a boost to and powerful written documentation.

WordPress be offering the WordPress codex, which has a wealth of written data, but it surely best covers WordPress-specific problems. Any questions regarding a plugin, theme, or your internet hosting supplier must be taken to the staff providing give a boost to for that individual piece of the puzzle. (And some merely do not be offering give a boost to. Period. You’re by yourself.)

Because of this, WordPress will also be irritating and overwhelming to newbies who’re simply getting their toes rainy. Having recourse to an skilled developer is usually a lifesaver.

Squarespace vs. WordPress: Which App Should You Choose?

Squarespace and WordPress are each relied on platforms that can unquestionably provide you with a high-performing web page.

Squarespace sticks out as a winner when you are on the lookout for an all-in-one answer that provides fast setup, simple upkeep, and a professional-looking website. If you wish to have extra customizable options, paintings with more than one domain names or subdomains, or just look ahead to excessive expansion and new alternatives on your web page, you’ll be able to love the unequalled flexibility that WordPress gives.

Finally, this is an at-a-glance function comparability:

Squarespace WordPress
Setup Easy and fast: Everything occurs within Squarespace Multiple tech items will have to be are compatible in combination manually
User Interface Modern and simple to navigate Not lovely, however offers fast get admission to to all portions of your web page
Built-In vs. Add-On Features Static set of options, relying to your subscription package deal Very few integrated options, however plugins with further capability are simple to put in
Website Design (Templates and Themes) Easy-to-use visible builder lets in you some customization for template layouts Varying ranges of design flexibility, relying to your put in theme
search engine optimization Optimization All the elemental search engine optimization elements integrated together with your website Plugins to be had to provide you with search engine optimization keep an eye on with minute element
Security and Maintenance Squarespace is answerable for updates and tech upkeep; give a boost to staff to be had if there are problems You keep an eye on all safety and upkeep, so you have got extra accountability and keep an eye on
eCommerce Features Impressive suite of fundamental eCommerce options to be had Find a plugin that can be offering the precise checkout enjoy you wish to have on your website
Lead Generation and Opt-In Forms Basic opt-in and popup bureaucracy to be had More flexibility
Pricing Between $144/12 months and $552/12 months in step with web page Free, however you wish to have to pay for internet hosting and any top class subject matters and plugins
Customer Support 24/7 on-line give a boost to Some plugins and subject matters have their very own give a boost to groups to method with questions, however many don’t

Automate Squarespace and WordPress

Once you will have decided on a web page builder, you’ll be able to automate the device to save lots of time managing your web page and attach it with the opposite apps you employ maximum.

  • Automatically publish for your weblog:
  • Automatically percentage your weblog posts on social media:
  • Automatically ship your ends up in your CRM or e mail advertising and marketing device: