Waze sold to Google for $1 billion — but its CEO says the company owes its success to Apple (GOOGL)

Waze CEO Noam Bardin

  • A passing point out from Apple CEO Tim Cook in a public apology letter despatched droves of customers to Waze when it used to be nonetheless a fledgling navigation app. 
  • CEO Noam Bardin says the company nonetheless celebrates “Tim Cook day”annually — and in large part attributes the company’s success to that point out.
  • Read Bardin’s complete interview with Business Insider right here. 

In 2012, one day after the release of Apple Maps, CEO Tim Cook posted an open letter on the company’s website online.

“We are extraordinarily sorry for the frustration this has led to,” Cook mentioned of Apple’s botched cartography app.

But farther down in the letter used to be one thing that may alternate the destiny of a small Israeli startup referred to as Waze ceaselessly: ideas for higher map apps.

“While we’re making improvements to Maps,” mentioned Cook, “you’ll check out choices through downloading map apps from the App Store like Bing, MapQuest and Waze.”

That day is now celebrated annually at Waze, CEO Noam Bardin mentioned in a contemporary interview with Business Insider.

“That used to be our popping out second,” Bardin mentioned. “From there, issues began to select up tempo, sooner or later finishing in the acquisition in 2013.” That acquisition, in fact, is referring to Google’s acquire of Waze for a reported price ticket of $1 billion, an enormous amount of cash, particularly at the moment.

“It’s an afternoon that is nonetheless celebrated these days at the company annually,” Bardin mentioned. “It’s known as Tim Cook day.”

Read Waze CEO Noam Bardin’s complete interview with Business Insider right here.

SEE ALSO: We talked to the CEO of Waze about promoting to Google for $1 billion, his new Tesla, self-driving vehicles, and the long term of your trip

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Contributer : Tech Insider https://learn.bi/2EFAJXP