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The Facebook Grid Tool: What it is and Why You Should Use it

You’ve constructed your Facebook advert marketing campaign. You’ve get a hold of the very best advert. Now it’s time to run that advert marketing campaign and watch the clicks roll in, proper?

Hold on. There’s nonetheless one extra vital step to take.

You want to run your advert throughout the Facebook Grid Tool (aka Facebook Text Overlay Too, or Facebook textual content checker—extra on that underneath) or your target audience might by no means see it.

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What is the Facebook Grid device?

In a nutshell: the Facebook Ad Grid Tool is helping you construct an advert that may achieve extra customers by way of measuring how a lot textual content is for your advert symbol.

Ads with little or no textual content get prioritized by way of the Facebook set of rules and have a correspondingly top achieve. Ads with an excessive amount of textual content gets penalized and have very little achieve.

So what’s the tale?

Until not too long ago, Facebook advertisers may just duvet their advert photographs with a most of 20 % textual content. That’s as a result of Facebook discovered that commercials with not up to 20 % textual content protection carried out higher (i.e., won extra engagement).

facebook grid toolExamples of commercials that spoil the 20 % textual content rule. Source: Facebook

The method commercials have been “examined” concerned importing the advert photographs right into a 25 rectangle grid (therefore the identify “Facebook Grid Tool”). If textual content was once found in over 20 % of the rectangles, Facebook would reject your advert.

Users tended to seek out the machine irritating and arbitrary since it had as a lot to do with the place your textual content was once positioned as how a lot textual content there was once. The device has since been changed with a brand new machine: the Facebook Text Overlay Tool.

How to Use the Facebook Grid Tool

Using the brand new Facebook Text Overlay Tool is easy. It’s working out what the consequences imply on your advert marketing campaign that’s a bit of trickier.

facebook grid tool

Step 1. Upload

Visit the Facebook Text Overlay web page and add your advert symbol.

facebook grid tool

Step 2. Receive a ranking

The device will give your symbol one of four scores: OK, Low, Medium, or High.

While the 20 % rule does no longer technically observe anymore, those scores are nonetheless in response to the ratio between the textual content and imagery for your advert.

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If your advert has a bit of an excessive amount of textual content, it can be penalized and will achieve fewer other folks.. If it has method an excessive amount of textual content, then it won’t run in any respect or achieve only a few other folks.

So, when construction your advert, you wish to have to invite your self: how a lot textual content is an excessive amount of? And what counts as textual content? More on that underneath.

How to ensure Facebook approves your commercials

The perfect method to ensure your commercials get licensed is to incorporate as little textual content as conceivable for your symbol. These are the photographs that may get the “OK” message within the Facebook Image Overlay Tool.

Facebook offers examples of what forms of photographs observe to every class and how it will impact your advert’s achieve.

facebook grid toolfacebook grid tool

The 2d factor to bear in mind is what counts as “textual content” on a picture. Yes, phrases, but in addition:

  • Numbers
  • Text-based trademarks
  • Watermarks

Likewise, there are some forms of textual content that don’t depend as “textual content” beneath Facebook’s tips. Exceptions to this rule come with:

  • Book/album covers
  • Games
  • Products
  • Event posters
  • Legal textual content

facebook grid toolThis advert is k because the textual content is on a guide duvet

Remember: Facebook’s function is to stay newsfeed content material as uniform as conceivable, in order that your pals’ content material blends seamlessly with commercials from manufacturers. A catchy headline is great, but if it involves boosting your achieve (and making improvements to your Facebook advert conversions), the fewer textual content to your photographs the simpler.

Use the Facebook Grid Tool to streamline your advert advent procedure and make certain that your advert will get noticed by way of your target market.

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