Surprise! Essential just received…CloudMagic, maker of the Newton email app?

Forbes

  • Essential finished an acquisition of CloudMagic this morning for an undisclosed sum.
  • CloudMagic made the widespread Newton email app, which close down previous this 12 months.
  • It isn’t fairly transparent why Essential would purchase an organization like CloudMagic.

Companies purchase different corporations all the time. Some of the ones acquisitions make massive headlines (assume AT&T purchasing Time Warner) whilst others fly beneath the radar. However, maximum acquisitions make sense once you pay attention about them.

That will not be the case with nowadays’s main acquisition, by way of TechCrunch: Andy Rubin’s Essential received CloudMagic, maker of the former email app Newton.

Under commonplace instances, a smartphone corporate purchasing an organization interested by cloud integration wouldn’t be all too unexpected. However, Essential has made main headlines over the previous few months for all the unsuitable causes, with talks of Rubin promoting the corporate, then shedding a 3rd of its team of workers, after which getting stuck up in an enormous sexual harassment scandal which led to hundreds of Google workers strolling off the process.

Editor’s Pick

RIP Newton Mail — however your loss of life was once inevitable

Today, Rohit Nadhani – the founder and CEO of widespread Android app Newton Mail – introduced that the app can be discontinued on September 25, 2018. It can be got rid of from the Google Play Store …

Meanwhile, CloudMagic shuttered its widespread Newton email app previous this 12 months, after years of unhealthy selections and mismanagement. Now, its website online seems love it was once made in MS-DOS.

What would a smartphone corporate in a tailspin need with an organization whose simplest actual product was once a just-shuttered email app?

An Essential spokesperson gave this cryptic and open-ended commentary to TechCrunch: “We are all the time on the lookout for corporations with nice era and ability to assist boost up our product roadmap.”

Sure. OK. Take that as you’re going to.

What do you assume? What is that this acquisition all about? Let us know your theories in the feedback.

NEXT: The Essential Phone Audio Adapter HD is right here (a 12 months too overdue)