Surprise! Essential just obtained…CloudMagic, maker of the Newton email app?

Forbes

  • Essential finished an acquisition of CloudMagic this morning for an undisclosed sum.
  • CloudMagic made the standard Newton email app, which close down previous this 12 months.
  • It isn’t rather transparent why Essential would purchase an organization like CloudMagic.

Companies purchase different firms all the time. Some of the ones acquisitions make large headlines (assume AT&T purchasing Time Warner) whilst others fly underneath the radar. However, maximum acquisitions make sense once you listen about them.

That may not be the case with these days’s main acquisition, by the use of TechCrunch: Andy Rubin’s Essential obtained CloudMagic, maker of the former email app Newton.

Under commonplace cases, a smartphone corporate purchasing an organization involved in cloud integration wouldn’t be all too unexpected. However, Essential has made main headlines over the previous few months for all the unsuitable causes, with talks of Rubin promoting the corporate, then shedding a 3rd of its group of workers, after which getting stuck up in an enormous sexual harassment scandal which led to 1000’s of Google workers strolling off the task.

Editor’s Pick

RIP Newton Mail — however your dying was once inevitable

Today, Rohit Nadhani – the founder and CEO of standard Android app Newton Mail – introduced that the app shall be discontinued on September 25, 2018. It shall be got rid of from the Google Play Store …

Meanwhile, CloudMagic shuttered its standard Newton email app previous this 12 months, after years of unhealthy selections and mismanagement. Now, its site seems to be adore it was once made in MS-DOS.

What would a smartphone corporate in a tailspin need with an organization whose simplest actual product was once a just-shuttered email app?

An Essential spokesperson gave this cryptic and open-ended remark to TechCrunch: “We are all the time on the lookout for firms with nice generation and skill to lend a hand boost up our product roadmap.”

Sure. OK. Take that as you’ll.

What do you assume? What is that this acquisition all about? Let us know your theories in the feedback.

NEXT: The Essential Phone Audio Adapter HD is right here (a 12 months too past due)

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