Pandora Announces Personalized Podcast Curation With the ‘Podcast Genome Project’

Following its acquisition by means of SiriusXM in September, Pandora lately introduced that it’s going to start providing specialised podcast curation beneath the Podcast Genome Project. Similar to its Music Genome Project, the PGP will release in a public beta structure and mix human curation with complicated system finding out to supply customers explicit podcast suggestions, “right down to the episodic degree.”


Pandora says that the Podcast Genome Project will review content material in keeping with greater than 1,500 attributes like MPAA rankings, well timed subjects, manufacturing taste, content material sort, host profile, and mix this with listener indicators like thumb rankings, skips, and replays. Machine finding out algorithms, herbal language processing, and collaborative filtering strategies may even paintings in tandem with Pandora’s in-house curation staff to provide every consumer distinctive podcast suggestions that evolve as their personal tastes trade.

“It would possibly really feel like podcasts are ubiquitous, however, eighty-three % of Americans aren’t but paying attention to podcasts on a weekly foundation, and a majority of them file that’s as a result of they only don’t know the place to start out,” mentioned Roger Lynch, Chief Executive Officer, Pandora. “Making podcasts – each person episodes and collection – simple to find and easy to enjoy is how we plan to a great deal develop podcast listening whilst concurrently growing new and extra sustainable tactics to monetize them.”

Pandora’s podcast companions come with PM, Gimlet, HeadGum, Libsyn, Maximum Fun, NPR, Parcast, PRX+PRI, reVolver, Slate, The New York Times, The Ramsey Network, The Ringer, WNYC Studios, and Wondery. The corporate says that those companions and the quantity of podcasts on the platform will keep growing through the years.

Besides podcast listening, Pandora gives on-line radio streaming to its customers, and ultimate 12 months introduced “Pandora Premium” as a competitor to Apple Music and Spotify. At $9.99 per 30 days, subscribers can ditch advertisements, seek for and play any track, create playlists, obtain tune for offline listening, and obtain limitless skips and replays.

While Apple Podcasts has been the hub for plenty of customers to hear their favorites presentations, extra of the corporate’s competition have begun supporting podcasts as passion in the structure grows. In the summer time of 2017, a file by means of Bloomberg claimed that Spotify was once making plans to “come after” Apple with a powerful push into podcasts, and because then it has added NPR’s catalog of podcasts and the BBC’s presentations into the tune streaming app.

Those taken with Pandora’s Podcast Genome Project can join the beta right here.

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