Netflix No Longer Offering In-App Subscription Options on iOS Devices

Netflix is now not permitting new or resubscribing participants to join a Netflix subscription the use of an in-app acquire by way of the App Store, Netflix lately informed VentureBeat. The trade seems to were applied overdue remaining month.

Earlier this 12 months Netflix experimented with disabling in-app subscription choices for Netflix subscribers in quite a few nations, and as of lately, Netflix says the experiment has concluded and the trade has been rolled out to all of the Netflix platform.


As described on a Netflix toughen web page, iTunes billing choices are now not to be had to new or rejoining Netflix consumers. Those who lately pay for his or her subscriptions by way of iTunes can proceed to make use of iTunes billing till their accounts are cancelled.

When opening up the Netflix app on an iOS software, there are now not fields for signing up for a Netflix account inside the app nor are there directions on download a subscription, prone to keep away from violating Apple’s App Store laws. The app merely provides a sign-in window and says that participants who subscribe to Netflix can watch inside the app.

Apple’s App Store Review Guidelines limit builders from asking iOS customers to make use of a purchase order way instead of in-app acquire, which Netflix is skirting through providing no join choices in any respect.

iPad and iPhone customers who need to join Netflix will now wish to achieve this throughout the Netflix site fairly than throughout the Netflix app.

Netflix definitely made this alteration to keep away from paying subscription charges to Apple. Apple collects a 30 % fee on all subscription charges all through the primary 12 months after a subscriber indicators up for a provider the use of an iOS app, and 15 % once a year thereafter.

Netflix does now not wish to pay the subscription rate for purchasers who join the provider outdoor of the App Store, and this alteration implies that Apple won’t be able to assemble a portion of the $7.99+ subscription rate from long term Netflix subscribers.

Tag: Netflix

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