American youngsters are nonetheless opting for Apple’s iPhone over the contest, with 82 % of surveyed U.S. teenagers pronouncing that they personal an iPhone, in accordance to Piper Jaffray’s newest survey (by the use of Business Insider).
This quantity has grown continuously from 76 % in April 2017 to 78 % in October 2017, and it now seems to have plateaued briefly in 2018, as 82 % of teenagers stated they owned an iPhone again in April.
Looking to the longer term, 86 % of teenagers surveyed stated that they plan on purchasing an iPhone as their subsequent smartphone. This is a rise from 84 % within the spring.
In comparability, 10 % of the kids stated they deliberate on purchasing an Android smartphone subsequent, down from 11 % within the spring. The researchers at Piper Jaffray say that American teenagers’ intent to purchase an iPhone is now on the absolute best they have got ever noticed.
Other tidbits from the record come with: 45 % of teenagers pronouncing that the logo of an merchandise is crucial think about a purchase order resolution, Amazon is the highest most well-liked site, and Instagram is now essentially the most used social platform as Facebook faces an ongoing decline. Netflix represented 38 % of day by day video intake, forward of YouTube (33 %), cable TV (16 %), and Hulu (5 %).
For this survey, Piper Jaffray surveyed round 8,600 youngsters throughout 47 states with a median age of 16 and a median family source of revenue of $68,300. 44 % of the kids had been feminine, whilst 56 had been male.
Discuss this newsletter in our boards