HTC’s mobile unit might be in dire straits, but it’s not giving up yet

  • HTC has re-affirmed its dedication to the smartphone marketplace.
  • The corporate additionally mentioned it is going to unencumber extra smartphones all through the tip of 2018 and in early 2019.
  • Unfortunately for HTC, the corporate has been in dire straits for years.

With HTC’s smartphone trade seeing a gentle decline through the years, it could not come as a wonder if the corporate ultimately calls it quits. Instead, an HTC spokesperson informed DigiTimes that the corporate will not go out the mobile trade.

The spokesperson informed the hole that HTC will “proceed strengthening its smartphone trade with new fashions to be launched at year-end 2018 and in early 2019.” The consultant added that those new gadgets would be shopper and undertaking fashions. HTC’s most up-to-date smartphone announcement was once the Exodus 1, a blockchain smartphone that incorporates cryptocurrency-focused options.

To that finish, the HTC spokesperson additionally mentioned the corporate plans to announce a model of the U12 Life with 6GB of RAM and 128GB of garage. The international model of the U12 Life was once in the past introduced with 4GB of RAM and 64GB of garage.

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Over the previous a number of years, Taiwan-based HTC has been a extremely prolific corporate relating to liberating Android smartphones. While HTC not too long ago pledged to chop down at the choice of new smartphones it is going to …

The HTC spokesperson additionally mentioned its digital fact generation will play a job in the corporate’s construction of mobile gadgets. Furthermore, the consultant mentioned HTC will “exert efforts to combine similar applied sciences together with AI, blockchain, and 5G to roll out new product traces for the 5G technology.”

Unfortunately, the statements will most probably do little to soothe any issues over HTC’s long run. For Q2 2018, HTC posted its lowest revenues since 2003 — prior to Google obtained Android. The simplest just right information for that quarter was once that earnings had been nonetheless up, but that in large part boiled right down to capital positive factors and Google’s acquisition of a giant chew of HTC’s engineering group of workers.

As a lot as I hate to mention it, it might be time for HTC to think again the place it stands in the mobile business. Some of my favourite smartphones from years in the past had been from HTC, but I’d be mendacity if I mentioned the corporate has not long past down the wayside in fresh years.

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