Category Archives: apple

Ahead of CES, Apple Puts Up Billboard Touting Privacy in Las Vegas

In the center of Las Vegas, the place the Consumer Electronics Show is about to kick off subsequent week, Apple has submit an enormous signal touting the protection of its gadgets.

The billboard, which used to be spotted by way of Engadget‘s Chris Velazco, performs on an iconic Las Vegas tourism slogan: “What occurs in Vegas, remains in Vegas.” “What occurs in your iPhone, remains in your iPhone,” reads the signal, which is positioned close to the Las Vegas Convention Center and plenty of distinguished Las Vegas inns.

Apple by no means presentations up at CES, so I will’t say I noticed this coming.

— Chris Velazco (@chrisvelazco) January 4, 2019

CES will see hundreds of tech business attendees, participants of the media, and tech exhibitors, and Apple’s resolution to place up a billboard this is fascinating as the corporate does now not have a presence on the display.

Apple competition like Amazon, Samsung, and Google can be provide at CES appearing off sensible house gadgets, smartphones, and different merchandise, and whilst Apple workers usually are in attendance, Apple might not be highlighting any of its gadgets on the tournament.

It’s now not fully transparent when the billboard used to be put in position, however it kind of feels transparent that it is geared toward CES attendees who can be seeing merchandise from firms with much less of a privateness center of attention like Google and Amazon. Apple is not-so-subtly reminding the tech business of its heavy emphasis on privateness, with the billboard providing up a hyperlink to Apple’s devoted privateness site.

The Consumer Electronics Show begins on Tuesday, January 8 and lasts in the course of the finish of the week.

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