Apple to Stop Providing Unit Sales Data for iPhone, iPad and Mac Starting With December Quarter

During lately’s fourth quarter profits name, Apple CFO Luca Maestri introduced that going ahead, Apple is not going to supply unit gross sales of iPhone, iPad, and Mac throughout its quarterly profits stories.

This marks a big trade to the way in which that Apple stories knowledge and it’s going to make estimating iPad, Mac, and iPhone gross sales a tougher process. Apple is in all probability making this modification as a result of its unit gross sales are reducing whilst earnings is rising due to emerging ASPs.


This quarter, for instance, iPhone unit gross sales had been flat at 46.9 million, however iPhone earnings used to be up 29 p.c.

According to Maestri, Apple does now not imagine that unit gross sales over the process a 90-day length are a hallmark of the underlying energy of its industry.

Apple additionally plans to rename the “Other Products” class to “Wearables, Home, and Accessories,” a metamorphosis that can also be made within the December quarter. This class will proceed to come with the Apple Watch, Apple TV, AirPods, HomePods, Beats headphones, and extra.

Tag: profits

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