Apple has announced a brand new (PRODUCT)RED iPhone 8 and iPhone 8 Plus, available later this week.he new generation of iPhone in a stunning red finish. Both phones sport a beautiful glass enclosure, now in red, with a matching aluminum band and a sleek black front. For iPhone X, there is no new hardware per se; Apple is releasing a new (PRODUCT)RED leather folio case though.
Apple says the new (PRODUCT)RED iPhone will be available to order from April 10.
Last year, Apple kicked off the PRODUCT(RED) tradition with special edition versions of iPhone 7 and iPhone 7 Plus in the spring. This special color was made available until the iPhone 8 and iPhone X debuted in the fall.
There was a lot of criticism with the iPhone 7 in PRODUCT(RED) design, primarily because Apple opted to go with a white bezel finish and silver home button. This year, the company has gone for black bezels and red chassis, with a silver Apple logo on the rear, which honestly looks so much better.
In the press release, Greg Joswiak described the color combination as ‘stunning’:
“This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS. iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”
The (PRODUCT)RED devices cost the same as normal iPhone models, from $699, but a portion of the sale is donated directly to the charity.
Apple has contributed more than $160 million since it began partnering with the (RED) charity in 2006, which researches medication and possible cures for AIDS and HIV.
The special edition iPhone 8 and iPhone 8 Plus in (PRODUCT)RED goes up for order on apple store today online, with availability in stores from Friday 13th. The new iPhone 8 color will be available through all the normal channels, including the iPhone Upgrade Program.