7 Winning Instagram Contest Ideas (And How to Run Your Own)

An Instagram contest is an effective way to draw consideration to your emblem at the platform that has greater than one billion customers. Contests and giveaways will assist spice up engagement and get your content material spotted via the Instagram set of rules.

Before you dive into your first Instagram contest, regardless that, there are some things you want to know—from how to keep at the proper aspect of the principles to how to get the most productive effects.

Table of contents

Instagram contest regulations

Instagram contest concepts

How to run an Instagram contest

Bonus: Download a unfastened tick list that unearths the precise steps an journey photographer used to develop from 0 to 110,000 fans on Instagram without a funds and no pricey tools.

Instagram contest regulations

Learning the Instagram contest regulations isn’t probably the most thrilling a part of launching an Instagram contest. But figuring out and following the principles is one of a very powerful issues you’ll do to make certain the luck of your contest, and offer protection to your emblem.

Here are the dos and don’t of working an Instagram giveaway.

Do observe the regulation

Sure, this sounds glaring, and maximum manufacturers don’t deliberately set out to smash the regulation after they run an Instagram sweepstakes. But regulations and laws governing contests and giveaways con be complicated—particularly on a platform the place your contest might be observed via other people from everywhere in the international.

Make positive you realize the regulations and laws on your space. If you propose to permit entries from other people outdoor of your space, and particularly outdoor of your nation, you’re wading into difficult felony territory and you may want to ask a legal professional to assist you to draft your Instagram contest regulations.

If you paintings with influencers on an Instagram giveaway (for instance, via giving them a pattern of your product to be offering as a prize), be sure to observe the best disclosure regulations.

Do create a transparent set of reliable regulations

And lead them to simple to to find.

For instance, you have to submit your Instagram contest regulations in your web site and come with a hyperlink on your Instagram profile all through your contest.

You may just additionally submit them as the primary remark in your submit. Either manner, make certain to inform other people the place to to find the total regulations.

If your contest is best open to other people in a selected geographic space, you could want to come with that knowledge proper within the submit, since it’s going to do away with numerous unqualified entries from individuals who don’t trouble to learn the remainder of your regulations.

No subject the place you submit your Instagram contest regulations, they will have to come with a observation that releases Instagram from any duty for the competition.

Do make it transparent that Instagram isn’t concerned within the contest

According to Instagram’s promotion tips, you will have to advise doable entrants that your contest “is by no means backed, recommended or administered via, or related to, Instagram.”

Do no longer inspire misguided tagging

It’s ok to ask other people to tag themselves or a pal within the feedback on a submit, however you can’t ask them to upload misguided tags to a photograph.

For example, you can’t ask any person to tag your emblem in a photograph that doesn’t come with your merchandise or services and products. (Ask them to use a branded hashtag as a substitute.) You may’t ask them to tag a pal in a photograph until the pal in fact seems in that photograph. (Again, tagging pals in feedback is fine.)

Do no longer request Instagram fortify

Instagram is lovely transparent in this one: If you select to use their platform for a competition, you want to determine issues out your self. They in particular say they “is not going to help you within the management of your promotion and can’t advise you on whether or not consent is needed to be used of consumer content material or on how to download any important consent.”

You’re additionally at the hook if any issues stand up: “If you utilize our provider to administer your promotion, you accomplish that at your individual chance.”

Instagram contest concepts

Now that the principles of the way to run and Instagram contest, you want believe what form of contest makes probably the most sense in your emblem, and your targets for this actual Instagram promotion.

1. Like and/or remark to win

This is one of the most typical Instagram contest concept. It’s additionally one of the perfect for other people to input—particularly if a Like is all that’s required. It’s simple for you to reasonable as neatly, no longer requiring you to observe hashtags or overview incoming entries.

The Italian underwear emblem Cosabella runs a weekly giveaway contest on their Instagram account, normally asking other people to just like the photograph and observe their account, plus touch upon one thing comparable to the photograph.

View this submit on Instagram

Monday Giveaways ???????? So many variations of the Never Say Never Sweetie. We have the Original Sweetie, Padded Sweetie, Curvy Sweetie and Extended Sweetie. What’s your favourite Sweetie? . . Win a Sweetie & Cutie Set 1. Like this photograph & observe @shopcosabella 2. Comment underneath what your favourite its! ????We’ll select a fortunate winner the next day by the use of DM. This promotion is by no means backed, recommended or administered via, or related to, Instagram. PC: @blossomsbeehives

A submit shared via Cosabella (@shopcosabella) on Sep 17, 2018 at 5:10am PDT

The ease of getting into this sort of contest can in fact provide a problem for entrepreneurs. If you’re the use of a competition as a lead-generation technique, you have to usher in numerous leads, however they is probably not superb high quality, particularly if all you ask for is a Like.

Asking for a remark without delay comparable to the photograph, as within the Cosabella instance above, will assist make certain other people be told one thing about your emblem during the contest, and would possibly weed out people who find themselves simply looking for Instagram sweepstakes to input.

2. Photo caption contest

It’s human nature to need to sing their own praises our wit and humor. A photograph caption contest permits enthusiasts to do exactly that whilst additionally appearing their loyalty to your emblem.

All you want is a fascinating or strange photograph. Post it in your Instagram feed and ask enthusiasts to submit their caption within the feedback.

The Sudbury Wolves OHL hockey workforce used this technique to get enthusiasts fascinated about their first recreation of the season, providing a possibility to win two tickets to the outlet recreation for the one that commented with the most productive caption for this photograph.

View this submit on Instagram

CAPTION CONTEST! Win two tickets to Friday’s house opener via writing the most productive caption underneath. @quintonbyfield might be choosing the fortunate winner the next day afternoon! GO ????

A submit shared via Sudbury Wolves (@sudburywolvesohl) on Sep 25, 2018 at 1:08pm PDT

3. Tag-a-friend

A tag-a-friend contest can also be an effective way to divulge your emblem to individuals who would possibly not have heard of you ahead of, or who would possibly not but be following you on Instagram. The thought is inconspicuous: ask customers to tag their pals within the feedback of your submit for a possibility to win a prize.

Each one who is tagged gets a notification and can most probably click on thru and spot your submit. If they prefer what they see, you could finally end up with a brand new follower.

Bonus: Download a unfastened tick list that unearths the precise steps an journey photographer used to develop from 0 to 110,000 fans on Instagram without a funds and no pricey tools.

Get the unfastened tick list presently!

St. Francis Xavier University requested scholars to tag three pals for a possibility to win a $200 deposit on their college ring. With just about 350 entrants tagging three pals every, the college’s X-Ring Store account was once promoted to no less than 1,000 scholars—an excellent end result for a specialised account that has not up to 1,000 fans.

View this submit on Instagram

It’s contest time once more! Calling all #stfx scholars. We are giving freely any other $200 #xring deposit for when your time comes. You will have to observe,like and tag 3 pals to input. Contest closes August 31st. Good good fortune! #stfxring #xringstore #stfxuniversity #xaverianfund #101 days

A submit shared via X-Ring Store (@xringstore) on Aug 23, 2018 at 11:36am PDT

4. Trivia or skill-based contest

A trivialities contest can also be an effective way to usher in numerous emblem love, as other people reply to questions and display how a lot they learn about your and your merchandise or services and products. You may just additionally ask trivialities questions on an issue comparable to your emblem—for instance, a shuttle corporate may just ask questions on a space the place they promote programs, somewhat than asking questions in regards to the programs themselves.

People who don’t know so much about your emblem already would possibly finally end up researching the solutions and studying about your emblem within the procedure.

Asking enthusiasts to sing their own praises a potential comparable to your product or emblem is any other nice choice, particularly when you be offering merchandise or sources that assist other people be told or increase those self same abilities. The entries that are available can function social evidence of the way neatly your merchandise paintings.

BeatJunkies.TV posts common demanding situations on their Instagram account, encouraging fans to sing their own praises their DJing abilities for a possibility to win a month’s club to their provider. Rather than just choosing a winner at random, they select the one that confirmed the most productive potential. When they announce the winner, they all the time say what in regards to the access made it stand out.

View this submit on Instagram

Thank you to everybody who entered this weeks Faderless Challenge! Competition was once tricky in this one however one in reality stood out from the remainder: congratulations to @djeprom for bringing such a lot taste along with his faderless scratches. This form of hand regulate must be everyones purpose. New problem coming quickly! #beatjunkiestv

A submit shared via BeatJunkies.TV (@beatjunkies.television) on Sep 10, 2018 at 9:57am PDT

The movies frequently get hundreds of perspectives.

5. User-generated content material contest

An Instagram contest is an effective way to accumulate content material from enthusiasts that you’ll proportion throughout your social channels. Make positive it’s transparent on your contest phrases that you can proportion the footage and textual content that individuals publish.

You may just ask customers to display themselves the use of your product, proportion a tale of the way your services or products has progressed their lifestyles, or just submit footage which can be comparable to your services or products (like footage from their run for an athletics attire corporate, or footage from their travels for a shuttle emblem).

The freelancing platform Upwork requested fans to proportion their freelancing luck tales the use of the hashtag #UpworkGood fortune, with a $1,000 visa reward card because the prize.

View this submit on Instagram

Have you discovered luck as a freelancer? We need to pay attention about it! ???? 1️⃣ Share your luck tale on Twitter, Instagram, or the Upwork Facebook web page with hashtag #UpworkGood fortune. ???? 2️⃣ Feel unfastened to come with a photograph or footage, a weblog submit, video, or different media on your submit to carry your tale to lifestyles. ???? 3️⃣ Be entered for a possibility to win $1,000! ???? LINK IN BIO for extra main points and Official Rules. . . . . . #bestversionofme #businesssuccess #freelance #freelancelife #freelancing #freelancer #ambitions #entrepreneurship #selfemployed #remotework #remotelife #workfromanywhere #lovewhatyoudo #dowhatyoulove #futureofwork #wfh #workfromhome #contest

A submit shared via Upwork (@upworkinc) on Sep 20, 2018 at 6:26am PDT

Contest entries gave Upwork a really perfect supply of user-generated content material speaking about how neatly their provider works and what a good impact it could possibly have on other people’s lives.

That’s higher exposure than any house-crafted advert.

View this submit on Instagram

#Repost @unartistiq ・・・ Well, I’ve been in Upwork lengthy ahead of it modified it is identify to Upwork (ahead of it was once oDesk). At first, I’ve been doing freelancing as a component time process however the time got here and I used to be let cross from the corporate I used to be in and it was once numerous combat. It was once darkish instances, however I stored on pushing and determined to paintings complete time in Upwork. Slowly however without a doubt I had taken small jobs right here and there. Until I’ve been identified via my purchasers and so they stored on coming again to me and opinions were superior which helped me so much to get extra tasks achieved. Since then, this has been my complete time process. Now, I am married and feature 2 youngsters and nonetheless running as a freelancer, this has helped me heaps since I will paintings and in addition maintain my youngsters on the identical time. So this for me is my #UpworkGood fortune tale. Freelancing in Upwork has helped me in such a lot of techniques. So thanks! ???? @upworkinc #freelance #workfromhome #graphicdesign #upworkfreelancer

A submit shared via Upwork (@upworkinc) on Sep 25, 2018 at 9:50am PDT

6. Instagram Stories contest

Don’t overlook Instagram Stories when fascinated by how to run an Instagram contest. You can run a 24-hour contest out of your Story the use of the questions function to accumulate entries. Use a just right recommended to get customers engaged.

You too can run a competition that lasts longer than 24 hours the use of Instagram Stories advertisements.

The German automobile producer Opel used carousel advertisements in Instagram Stories to inspire customers to take a take a look at to be told which type of Opel’s ADAM automobile easiest are compatible their character.

In simply two weeks, they gained greater than 1,800 entries.

Opel contest on Instagram Stories

7. Scavenger hunt contest

A scavenger hunt could be a amusing manner to get your Instagram neighborhood concerned together with your emblem. You can use your Instagram feed to supply clues that individuals want to observe to discover a prize, or give other people an inventory of photograph duties to entire and submit on their very own Instagram feed or Instagram Story.

The coding coaching heart DevMountain Dallas took a neat manner to an Instagram scavenger hunt via asking other people to screenshot toys hidden within the Google Street View in their campus. They requested other people to ship their entries in via Instagram DM, however you have to additionally ask other people to submit without delay on Instagram or Instagram Stories.

View this submit on Instagram

It’s time for a DevMountain virtual scavenger hunt! Winners obtain DevMountain swag bag. Head over to Google Maps boulevard view the place you’ll get a 360 stage excursion of our Dallas campus. We’ve hidden Funko pops during the excursion, and when you to find one, ship us an immediate message with a screenshot! Only one swag bag might be awarded for every Funko pop within the excursion, and one swag bag in line with individual. Happy looking! http://ow.ly/3d1u30lZ4OF (LINK IN BIO)

A submit shared via DevMountain (@devmtn) on Sep 26, 2018 at 9:53am PDT

This was once a suave manner to get other people exploring the DevMountain campus.

How to run an Instagram contest

Set transparent targets

Knowing what you need to accomplish together with your contest is step one. Do you need to divulge your account to new doable enthusiasts? Get extra Instagram fans?  Build a library of user-generated content material to submit later? Or merely be told extra about how your shoppers use your merchandise?

The resolution to this query will assist decide what sort of Instagram contest to run, and make allowance you to measure your effects.

Like targets for any business plan, your Instagram contest targets must be S.M.A.R.T.: particular, measurable, doable, related, and well timed.

Plan out the main points

Once you might have transparent and measurable targets, you’ll create a plan to succeed in them. Here are some key questions to believe

  • What do you need entrants to do? Once the solution to this query, write a easy observation to give an explanation for how other people can input. For instance, if you need customers to proportion a photograph with a selected hashtag, say so.
  • What are the principles and parameters? Make the whole regulations of the competition to be had on-line. You may just hyperlink to a competition touchdown web page or a weblog in regards to the contest.
  • How lengthy will your contest run? Set a get started date and an finish date. Make positive those dates are obviously mentioned.
  • Will you utilize a marketing campaign hashtag? A hashtag will make it simple to observe entries to your Instagram contest. If you propose to use one, come with it on each and every piece of promotional content material. Triple test your spelling. And do an Instagram seek to make certain the hashtag isn’t already in use via any other emblem.
  • How will you notify the winner? Think in moderation about whether or not it is sensible to announce the winner, or just announce that a winner has been selected. For instance, in case your entrants are beneath 18, you could select to announce that a winner has been selected however no longer the identify of the winner. Either manner, make it transparent how you are going to notify the winner—for instance, via direct message or thru a tagged submit.

Make it simple for other people to input

Remember that Instagram is essentially a cell social community. That method persons are tapping on cell displays somewhat than typing on laptop keyboards, so your contest access procedure wishes to be easy. Minimize the volume of faucets and typing required to maximize your selection of entries.

Choose a suitable prize

Your prize must be treasured sufficient that it motivates other people to input your contest however no longer so treasured that it encourages entries from individuals who have no interest in your emblem. A pattern product or trial of your provider can be a just right Instagram giveaway that in particular pursuits individuals who may well be inquisitive about buying shape you someday.

The impartial EastSiders TV sequence introduced the risk to be an additional in one of the display’s episodes as a prize for an Instagram contest—and no longer in simply any scene, however the wedding ceremony scene a lot expected via the display’s enthusiasts.

View this submit on Instagram

We’re midway the season 4 kickstarter marketing campaign! Help us stay the momentum going via sharing the marketing campaign hyperlink with #teameastsiders to be entered right into a drawing for a call for participation to seem as an additional within the large wedding ceremony! Enter as again and again as you favor till October 10! Onward to 125Okay! #teameastsiders

A submit shared via EastSiders The Series (@eastsiderstv) on Sep 26, 2018 at 9:47pm PDT

That prize doesn’t have a lot financial worth, however it will be of large worth to the display’s devoted fanbase.

Cross-promote on different channels

Make positive enthusiasts learn about your contest even supposing they’re no longer but following you on Instagram. Promote your giveaway in your different social channels to succeed in the broadest imaginable target audience and maximize the selection of entries. This may be an effective way to make certain individuals who already observe you on different social channels learn about your Instagram account and provides them a nudge to observe you there.

When you point out the competition on different channels, make certain to supply a hyperlink to make it simple for other people to to find. This would possibly sound glaring, however it’s strangely not unusual for companies to sell Instagram contests on Twitter with out offering a hyperlink. Even in case your care for is similar, offering a hyperlink makes it a lot more most probably other people will in fact click on thru and input your contest.

Reach extra doable entrants with Instagram advertisements

Promoting your contest with Instagram advertisements guarantees you succeed in the precise audience you’re aiming to succeed in together with your contest.

Measure your effects

Decide in your key metrics and the way incessantly you’ll observe them. For instance, it’s possible you’ll believe:

  • Number of entrants and feedback
  • Engagement ranges
  • Follower rely
  • Website or touchdown web page site visitors
  • Product trials or purchases
  • Positive and adverse sentiment

If you’re working an annual contest, don’t omit to take a look at year-over-year comparisons.

You may also need to analyze the sorts of feedback and questions you were given. For instance, did other people know how to input? What was once the standard of the content material your gained? Did you be told anything else about your doable shoppers?

This form of knowledge can inform you how to fortify your contest for subsequent time.

Use customized audiences to observe up after your contest

You’ll most probably see extra interplay together with your Instagram account than same old all through the time you’re working a competition. You can use all the ones additional interactions to construct a customized target audience for Instagram advertisements as soon as your contest is over to be sure to keep visual to individuals who can have favored or commented in your contest submit however no longer adopted your emblem account.

Use Hootsuite to set up Instagram along your whole different social channels. From a unmarried dashboard you’ll time table and put up posts, interact the target audience, observe related conversations, measure efficiency, run advertisements, and a lot more. Try it unfastened lately.

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