This week marks the second one anniversary of the Nokia identify’s go back to smartphones below HMD Global. We’ve observed a slew of smartphones from HMD since then, starting from entry-level units to high-powered flagships.
It’s simple to brush aside HMD Global as a mere pretender and brand licensee. After all, it’s not the true Nokia, proper? Here’s why the corporate will have to be observed as a right kind spiritual successor to Nokia.
A ton of former Nokia staff
HMD Global CEO Florian Seiche
One factor you may not find out about HMD Global is lots of its executives had been in reality former Nokia staff. Whether it’s present CEO Florian Seiche (a former Nokia Europe govt) or the corporate’s design administrators, there are a whole lot of HMD folks with “Nokia” on their resumes.
Heck, it even stunned me when the regional PR folks had been staff I had in the past identified after they had been at Nokia. Of direction, the presence of a huge collection of former Nokia staff doesn’t ensure anything else. However, there are folks on the corporate who get why customers purchased Nokia telephones within the first position.
Nokia design DNA
One of Nokia’s logos used to be its sturdy and top class designs, and HMD has surely delivered right here. You want simplest take a have a look at the Nokia 8 Sirocco to see some Nokia DNA, however even the company’s low-end units handle that philosophy. It’s infrequently a marvel, given how some senior Nokia designers paintings at HMD, nevertheless it’s welcome to see anyway.
The corporate additionally issued two unfashionable reboots within the Nokia 3310 and Nokia 8110, and it’s difficult to argue that they don’t seem like one thing the “actual” Nokia would’ve finished lately. (Now, about the ones ridiculous costs.)
The Nokia digital camera revel in
If there used to be one distinctive promoting level for Nokia Lumia telephones, it used to be the digital camera revel in. Back then, Nokia have been teaming up with Carl Zeiss so as to ship higher digital camera lenses. The company additionally presented options like refocusing and cinemagraphs ahead of maximum different OEMs picked up those options.
Arguably probably the most influential addition has to be the inclusion of a Pro Camera mode in Lumia telephones. This delivered handbook changes (ISO, shutter pace) ahead of Android supported it. It used to be all packaged in a very intuitive wheel-based menu.
We’ve observed LG undertake a identical UI for its handbook mode within the years that adopted, however HMD Global went the entire hog and obtained the patents for the UI closing yr. Now all Zeiss-equipped HMD Nokia telephones have the similar Pro Camera UI observed on older Nokia units.
A focal point on audio recording
The Finnish corporate’s telephones, just like the Lumia 1520 and Nokia 808, had been audio recording beasts. This used to be due to the more than one top of the range microphones in each and every telephone that delivered cast, distortion-free sound at a time when rival telephones struggled with loud audio.
The Nokia 8 displays HMD Global hasn’t forgotten about audio features, that includes three microphones and Nokia’s OZO recording tech for 360-degree encompass sound recording. This audio setup has additionally landed on units just like the Nokia 7 Plus and Nokia 8 Sirocco, providing you with higher audio recording in idea than many rival units.
What extra may HMD do?
HMD Global has centered at the design and digital camera efficiency of its units, appearing it understands what made Nokia a widespread selection within the first position. The corporate’s task isn’t finished but, even though.
For starters, we all know the Finnish corporate bought the Pureview identify from Microsoft and Nokia previous this yr, suggesting extra digital camera enhancements are afoot (even supposing Pureview used to be a brand identify used for Nokia telephones reasonably than a explicit era).
We even have to marvel once we’ll see a software in point of fact set up to mix the most productive of Nokia and HMD. The Nokia 8 Sirocco demonstrated the company’s design chops, however we concept the digital camera revel in will have to’ve been higher for the associated fee. HMD has a techniques to move to in point of fact be successful Nokia and problem the likes of Google, Samsung, Huawei, and Apple’s cameras.
Hopefully that oft-rumored penta-lens smartphone isn’t just a gimmick.