Apple Pay to Be Available in 60% of U.S. Retail Locations by End of 2018

Apple Pay is predicted to be to be had in 60 % of retail places in the United States by the top of the 12 months, Apple’s VP of Apple Pay Jennifer Bailey instructed Fortune these days in an interview on the corporate’s Brainstorm Reinvent Conference.

Since Apple Pay’s 2014 creation, Apple has labored to convey it to 24 international locations around the globe. Apple has to negotiate offers with each nation the place Apple Pay expands, so it is been a sluggish procedure, however expansion is robust even out of doors of the United States.


Apple has lately been specializing in increasing the usefulness of the Apple Wallet, which homes Apple Pay credit score and debit playing cards. Apple Wallet is now getting used for functions like public transit, buyer loyalty systems, pupil IDs (launching subsequent week), and might quickly extend to company get admission to and resort key playing cards. Apple’s personal campus allows workers to input the use of Apple Wallet.

“It’s an incredible new house for us to focal point on, which is truly get admission to,” Bailey stated.

According to Bailey, when Apple Pay was once first offered, Apple did not manner the release with the purpose of disrupting the bank card business. Instead, the purpose was once to paintings with bank card firms and introduce “nice buyer stories.”

Apple was once fed up in pursuing a financial institution constitution, important for introducing Apple Pay as a bank card alternative possibility, as it did not need to face legislation.

“When we considered Apple Pay, we concept, there are so much of bills in the market that our shoppers already love and consider,” Jennifer Bailey, Apple VP of web products and services and Apple Pay, stated Tuesday morning right through Fortune’s Brainstorm Reinvent convention in Chicago. “We do not take a seat round and consider, ‘what business must we disrupt?’–we consider, ‘what nice buyer stories are we able to expand?'”

When requested if Apple makes cash from Apple Pay transactions, Bailey spoke back the query with a “possibly,” however stated that different options in the Apple Wallet are about bringing extra application to shoppers and ensuring other folks “love their iPhones.”

Related Roundup: Apple Pay

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